Bachelor of Arts in Communication

The Bachelor of Arts in Communication Program provides an introduction and excellent trainings to Quad-Media-television, Radio, Print and the Internet. It molds young minds to be responsible, value-laden, and competent future communication professionals and practitioners.

The students gain a clear understanding of the ethical significance of, as well as the responsibility involved in the use of print, radio, television, film, and the new media. They are also trained to become proficient in media writing and production for radio, television, film, and other audio-video presentation to meet the ever-changing needs of business and industry.

Program Highlights

  • Training of students to be responsible, proficient, and skillful in the use of the latest technology and trends in the media industry.
  • Extensive exposure to radio, print, television, and film genres, even in actual real-world scenario.
  • On-the-job training in media companies.

Curriculum

1st Semester
  • Purposive Communication
  • Mathematics in the Modern World
  • Sikolohiyang Pilipino
  • Philippine Literature
  • Christian Vision of the Human Person
  • CWTS I
  • Wellness and Fitness
Major Subject
  • Introduction to Communication and Media
2nd Semester
  • Reading in Philippine History
  • The Contemporary World
  • Understanding Self
  • World Literature
  • Christian Vision of Marriage and Family
  • CWTS II
  • Dance Arts
Major Subject
  • Communication Theory

1st Semester
  • Ethics
  • Science and Technology and Society
  • Introduksyon sa Pagpapahayag
  • Christian Vision of the Church in Society
  • Recreational Activities
Major Subjects
  • Broadcasting Principles
  • Media Writing
  • Digital Imaging
2nd Semester
  • Life and Works of Rizal
  • Masining na Pagpapahayag
  • Art Appreciation
  • Living the Christian Vision in the Contemporary World
  • Team Sports
Major Subjects
  • Communication, Culture and Society
  • Radio and TV Production
  • Audio-Video Post Production

1st Semester
  • Communication Research
  • Communication Media Laws & Ethics
  • Advertising Principles and Practices
  • Introduction to Film
  • Multimedia Systems
  • Performance Media
2nd Semester
  • Thesis Writing I (Thesis Proposal)
  • Risk Disaster & Humanitarian Communication
  • Development Communication
  • Graphic Design
  • Introduction to Theater Arts
  • Creative Writing

1st Semester
  • Knowledge Management
  • Communication Planning
  • Thesis Writing ( Thesis Defense)
  • Communication Management
  • Basic Spanish
2nd Semester
  • Internship

Course Description

Course Description
Introduction to Communication and Media Overview of communication as a discipline, as a field of study, and as a profession; the communication process and its elements, history, growth, and development of communication media.
Communication Theory Theories, principles, and concepts in communication; issues and perspectives in the study of communication
Broadcasting Principles and Practices Principles and practices in the use and operations of radio and television as broadcast media including basic skills in writing for broadcast.
Media Writing Introduces writing for the mass media. These forms include: (news and feature stories for print and broadcast; (2) advertising and public relations copy and (3) screenwriting.
Digital Imaging Principles, programs, and techniques in improving photos, managing colors and typography, as well as creating new images and designs for print, web, and digital publications.
Communication, Culture, and Society Existing and emerging global and national communication media landscape. The role of communication and culture in society with emphasis on the issues in the Philippine setting, including rights and responsibilities of communicators.
Radio & TV Production Introduction to the electronic media focusing on their development, function, and artistry. It includes studio practices, procedures and demonstration as related to radio
Audio-Video Post-Production Explore the technology, creative application, and requirements for producing audio soundtracks and video for film and video projects.
Communication Research The communication research process: principles, methods and techniques in the conceptualization, design, implementation, analysis, interpretation, and utilization of communication studies.
Communication Media Laws & Ethics Principles underlying freedom of expression, information, and of the press; statutes dealing with the communication media and their operations; case studies, issues and problems on regulatory and self-regulatory mechanisms including professional codes of ethics.
Advertising Principles & Practices The role of advertising in a free market economy and commercial media system; theories on persuasion and advertising; and practical advertising principles and practices integrated in an advertising campaign plan.
Introduction to Film History and principles of film; film as art, as medium of communication, and as popular culture; language and grammar of film.
Multimedia Systems Covered introduction to multimedia systems, digital video compression techniques, operating system support for digital audio and video, as well as network and transport protocols for multimedia.
Risk Disaster & Humanitarian Communication The process of communicating effectively with vulnerable stakeholders prior to, during, and after the onset of risk situations. It also seeks to familiarize students with communication strategies used in humanitarian aid operations, which contribute to the protection of people and property in times of disasters or emergencies.
Graphic Design Explores graphic communication through the understanding of the elements and principles of design; as well as, the design process, from the idea development through final execution of a document.
Introduction to Theater Fundamentals of the art of drama onstage, with emphasis on acting, directing, and production design.
Creative Writing Poetry and fiction as a means of developing imaginative approaches to experience.
Knowledge Management Principles, processes, and strategies of identifying, capturing, analyzing, storing, and sharing knowledge within an organization. These elements are facilitated using ICT
Communication Planning Principles and strategies on how to develop an evidence-based and results-oriented communication campaign plan. It covers the planning process, elements of a communication plan, and measuring effects and impacts. The campaign may refer to public information and education, advocacy, social mobilization, and similar communication-related programs.
Basic Spanish Provide a general introduction to the Spanish language: sound system, pronunciation, functional vocabulary related to everyday life, cultural information, and basic grammatical structures.